Promoting Serbian education in Egypt at the education fair “EDUGATE Alexandria 16th Edition”: Serbia offers high-quality educational programs tailored to the modern labour market needs and a rich cultural heritage that contributes to a unique studying experience. This fair provides an opportunity to highlight the advantages of studying in Serbia, such as educational standards, affordability of tuition fees, and the possibility of obtaining degrees from recognised universities. Considering the growing demand for international education, Serbian universities need to be presented as an attractive destination for Egyptian students. Through the organization of informational sessions, presentations, and discussions with university representatives, we provide all the necessary information about programs, admission requirements, and life in Serbia.  Promoting Serbian education at this fair not only helps attract future students but also contributes to strengthening cultural and academic ties between Serbia and Egypt.